Who this covers
This policy applies to rssterling.ca, the website of Sterling Fire Protection (the trade name of RS Sterling Fire Protection Inc.), 17504 111 Ave NW, Edmonton, AB T5S 0A2. If you have a question about it, email [email protected] or call 780.760.0806.
What we collect
When you send us a message. The contact form asks for your name, email address and phone number. You can also add a company name, choose a topic and write a message. Whatever you type is what we receive. Please don't include information you wouldn't want us to have, such as banking details.
When you visit. Our hosting and security providers record ordinary technical information for every request, such as your IP address, browser type and the pages requested. That is how the site stays online and protected from abuse.
Counts, not people. The site keeps simple tallies of contact form submissions and taps on our phone number, along with which part of the site they came from. These tallies carry no name, email address, phone number or message.
Analytics and cookies
We don't run advertising cookies on this site, and we don't sell your information. We do use Google Analytics, loaded through Google Tag Manager, to count visits and see which pages and links people use. It sets cookies in your browser and sends Google your IP address, device and browser details, the pages you view and how you arrived, such as from a Google search or our Google Business Profile. We use the figures to improve the site, and we don't use Analytics to identify you. The contact page also includes an embedded Google map, and Google may set its own cookies when that map loads. Your browser settings control cookies, and Google offers a browser add-on to opt out of Google Analytics.
How we use it
We use what you send us to reply to your enquiry, prepare quotes, arrange site visits and service, and keep a record of the conversation. We send an automatic confirmation email when you submit the form. If you become a customer, we keep the records that service work and the fire code require.
Who sees it
Messages from the form go to our inquiries mailbox and to the staff who handle your request. We use a few service providers to run the site: Vercel (hosting), Cloudflare (network security), Resend (delivery of form emails), Google Workspace (our email) and Google (Analytics and Tag Manager). They process information on our behalf and only for those purposes. Some of these providers store or process data outside Canada. We may also disclose information where the law requires it.
How long we keep it
We keep enquiry emails for as long as they are useful for the work or the relationship, and for as long as the law or our records obligations require. Then we delete them.
Your choices
You can ask what personal information we hold about you, ask us to correct it, or ask us to delete it. Email [email protected] and we'll respond promptly. If we can't resolve a concern, you can contact the Office of the Information and Privacy Commissioner of Alberta.
Website credit
This website was designed and optimized by Doxa Web Collective, an Edmonton web design studio.
Changes
We'll update this page if our practices change and the date below will change with it. This page was last updated on September 26, 2026.